The Showalter Group

Amyism #61

Advocacy vs. Persuasion:
“Advocacy is not persuasion. One is the activity, the other is the result. Just like spending a lot of time in your doctor's office doesn't make you a neurosurgeon, advocating doesn't make you persuasive.”

Amy shares why talking politics at work is good for business on FoxNews.com

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Amy was the Executive Editor of Creating and Managing an Association Government Relations Program, 2nd Edition. To purchase the book click here.

Amy talks about the Underdog Edge on WABC - 8 in Washington, D.C.

The most notable underdogs of 2011

Amy shares with CNBC why talking politics at work is good for business. Read the article here.

New! Amy's insights on Super PAC's featured on UPI.com and Bloomberg Business Week

Amyism #64

Competitive Advantage:
“You will not win more issues, gain more grassroots participation, or raise more PAC money by doing things 'reasonably well most of the time.' You can't dabble in excellence.”