Everyone needs real grassroots -- even NATO. Amy was asked to share her research-based grassroots best practices at a gathering of NATO officials at the Joint Special Operations University.

"A thoroughly invigorating presentation - Amy's discussion had my head buzzing with thoughts on how to improve our operations. Our Conference benefited from a spirit of sharing knowledge and experience and Amy's contribution was tremendous.  She offered practical and common sense approaches that are all too uncommon."

- Frank Reidy
Joint Special Operations University

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 “On behalf of the Public Affairs Association of Canada, thank you for your presentation at our annual conference.  People loved the message and the messenger.  Your enthusiasm and energetic delivery  made your presentation an entertaining and memorable highlight of our conference.  Frankly, I was surprised at who came up to me afterwards and told me how much they enjoyed your presentation and how much they learned from you.  I can honestly say you now have a pretty firm fan base north of the border. If a colleague asked me today to recommend a speaker on grassroots,  I would tell them there is no one better than Amy Showalter.  She delivers the goods!”
 
- Joe MacDonald
President, the Public Affairs Association of Canada

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Corporate Grassroots Influence Campaign

Southwest Airlines asked us to provide counsel on how to create persuasive messages and train their employee grassroots volunteers to carry their message throughout their communities. We provided ongoing strategic influence counsel to the Legislative Awareness team, conducted focus groups and developed salient focus group messages for use in the campaign. We also wrote and designed a persuasive turn-key presentation for employee use at community group meetings. Southwest won the issue, and this represented a cultural change in how they tackle major legislative influence challenges to a research-based approach.

"Amy's counsel as we developed our program has had lasting results. In fact, a recent employee grassroots campaign on major federal legislation resulted in over 13,000 personal letters to Members of Congress, helping to save our company millions of dollars a year. Our achievement was recognized and lauded by our company leaders. I attribute this to the solid organizational foundation and implementation strategies that we learned from Amy."

– Susan Goodman, Director, Legislator Awareness, Southwest Airlines

Careful research contributes to successful grassroots influence campaign