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In The Media

To schedule Amy for radio, TV, or print interviews, contact her at 513-762-7668, or Mary Odherty at 502.592.7856

Amy's most recent media interviews:

"Business Leaders: Don't Forget Your Roots" Cincinnati Enquirer

"Empowering the People"
Dallas Business Journal, by Kerry Curry

In the last couple of weeks, Amy's been interviewed on the following radio stations:

“How to Keep In Touch With Your Elected Officials” - The "Ideas Network" Show with Ben Merens - Wisconsin NPR
"Decoding the Language of Political Candidates" - KTAR - Phoenix
"For the People" with Chuck Harden
"How to Ask Questions of Candidates that Get Real Answers" - WLS Chicago

and "The Myths of "Special Interests" And "What Makes Politicians Tick"

WGY - Albany
WVKZ - Albany
WKRC - Cincinnati
KNZZ - Grand Junction, Colorado

Amy has been interviewed on these other fine stations:

WKZO - Kalamazoo, Michigan
KFIZ - Fond du Lac, Wisconsin
WLAD - Danbury, CT
KWIX - Columbia, MO
WVOM - Bangor, Maine
KSWN - Omaha, Nebraska
WPZZ - Indianapolis
WBIG - Aurora, Illinois

KWIR - St. Louis
WMEX - Boston
WNTA - Rockford, Illinois
WNNJ - Newton, New Jersey
KFAL - Fairbanks, Alaska
WNJC- Philadelphia
WKHM - Jackson, MI
KLAV - Las Vegas, NV

The Chuck Morse Show on the American News Network
The Talk America Radio Network, The Armstrong Williams Show
The Heritage Radio Network, “Newspaper on the Air” with Dr. Gary Trexler


Amy was interviewed for the following articles:

 Jeff Wuorio "Why It Pays to Make Politics Your Business"
Jeff Wuorio - Microsoft bCentral, August, 2003 
     Read the article online - click here

"Persuade Legislators with the Personal Touch"
     Paula Mohr - Dairy Today, May, 2003
     Read the article in PDF - click here

Jane Applegate
Syndicated Columnist Jane Applegate extols the benefits of Showalter's grassroots political efforts.
Jane Applegate's "Success in Small Business" column reaches 10 million readers a week via newspapers including the Los Angeles Times, The Des Moines Register, San Francisco Business Times, Denver Post, The Orlando Sentinel, Chicago Sun-Times, The Detroit Free Press, and The Atlanta Journal and Constitution.

"How to Make Washington Pay Attention"
     Jane Applegate - Business Week Online, September 4, 2001
     Read the article online - click here

"Getting Involved in Grassroots Political Action"
     Jane Applegate - Entrepreneur.com, August 20, 2001
     Read the online article - click here

"Grassroots Political Action by Small Business Owners Counts"
     Entrepreneur.com, September, 2000
     Read the online article - click here

"Turning Employees into Lobbyists"
     Tucson Business, January 2001


Published Articles:

“Business leaders: Don't forget roots”
Cincinnati Enquirer, May 2004
Read the article online

"The Tripping Point . . . How to Maximize Grassroots Advocate Hill Visits"
Ohio Society of Association Executives, August, 2003

"Tending to Grass Roots - Advocacy Has to be Customized. One Size Doesn’t Fit All"
By Amy Showalter and Kelton Rhoads, PhD.
Influence, May 2003
Read the article in PDF - click here

"Enhancing Grassroots Productivity"
ASAE's Association Management, June, 2002
"Debunking the Myths of Political Involvement"
PIA Young Professionals, January, 2002
"Tips for Creating a True Online Grassroots Community"
ASAE Government Relations Section Newsletter, November 2001
"How to Harness the Science of Persuasion for Increased PAC Involvement and Dollars"
Public Affairs Support Services newsletter, October, 2001
“The Habits of Effective State Advocacy Groups”
Ohio Contractors Association, September, 2001
"How to Avoid the Fatal Flaws of A Grassroots Program"
New York Society of Association Executives, July, 2001
“The Fatal Flaws of Grassroots Programs”
The Executive, CSAE, June, 2001
"Tips for Creating a True Online Grassroots Community"
Public Affairs Council Impact, May, 2001
"Tips for Managing the Rogue Grassroots Advocate"
New Jersey Society of Association Executives, April, 2001
"What Now? How to Grow Your Grassroots After the Election"
Capitol Executive, Tallahassee Society of Association Executives, March, 2001
"Turning Your Employees into Your Own Lobbying Firm"
Inside Tucson Business, February, 2001
"Grassroots at the Water Cooler---How to Grow Your Employees into Your Own Lobbying Firm"
Arizona Business Gazette, February, 2001
“What Now? How to Grow Your Grassroots Program After the Election”
Pit & Quarry, January, 2001
"Small Businesses Can Benefit From Grass-Roots Political Efforts"
Jane Applegate - Winter 2001 - click here to read the article
“Tips on Coping with Those Mixed In-House Notions About Your Grassroots Program”
Winning at the Grassroots, The Public Affairs Council, 2000
“Maintaining Momentum in a Grassroots Program”
Winning at the Grassroots, The Public Affairs Council, 2000
“How to Maximize Your Key Contact Training”
Winning at the Grassroots, The Public Affairs Council, 2000
Business First of Columbus
“Business Owners Get Politically Involved”
December 22, 2000
“The Habits of Effective State Advocacy Groups”
Massachusetts Dental Society Journal, August, 2000
“The Fatal Flaws of Grassroots Programs”
Pennsylvania Society of Association Executives, August, 2000
“The Habits of Effective State Advocacy Groups”
Association of National Surety Bond Producers, July, 2000
American Society of Association Executives, July, 2000
“Rules for Communicating Effectively with Your Legislators”
Professional Agent, July, 2000
Professional Agent, NY & CT July, 2000
“The Habits of Effective State Advocacy Groups”
American Occupational Therapy Association, June, 2000
“The Habits of Effective State Advocacy Groups”
WASRG, Spring, 2000
“High-Impact – Low-Budget Grassroots”
Ohio Matters, March/April, 2000

“Tips for Managing the “Loose Cannon” Grassroots Activist”
American Society for Association Executives, November, 1999

“Tips on Coping with Those Mixed In-House Notions About Your Grassroots Program”
Public Affairs Council Impact, September, 1999
“Do You Know Your Grassroots Activists?”
American Society for Association Executives, November, 1998

Amy writes a column for the Professional Insurance Agents Magazine of New York, Connecticut, Delaware, New Jersey, and Maine. The following list represents her published columns to date:

"How to Maximize Your Time at the Political Fundraiser" Parts 1-3
"What You Should be Doing NOW to Build a Working Relationship with Your Lawmaker"
"The Most Effective Way to Communicate with Your Lawmaker"
"How to Have Impactful Meetings with Your Lawmaker"
"What to do AFTER the Meeting with Your Legislator" (also appeared in Indiana Insurance News, October, 2001)
"The Most Common Grassroots Confessions and Questions"
"The Meeting is Scheduled—How Do You Make an Impact?"
"How Personal Stories Can Sell Your Issue to Legislators"
"Be Prepared for the “Worst Case Scenario” Advocacy"
"How One Person Can “Ruin It For Everyone”
"Meeting with Your Legislator? Here’s What You Should Know"
"Why Manners Matter to Your Elected Officials"
"How to Multiply Your Influence with Legislators"
"The “Ultimate” Rules for Communicating with Legislators"
"Grassroots Confessions" Part 1 and 2
"Want to Influence Your Legislators? Do Your Homework"
"Rules for Communicating with Legislators"
"Why Manners Matter to Your Elected Officials"
"How to Multiply Your Influence with Legislators"

The Showalter Group works with corporations and associations that want to increase their grassroots and PAC effectiveness.  513-762-7668

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