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“Amy is without a doubt at the forefront of creativity in the political involvement field, as she offers innovative approaches to problem solving. Her enthusiasm is captivating as well as contagious. I have worked with many consultants during my 25 years with The Dow Chemical company, and Amy Showalter is at the top of the list.“ Vicky Suazo “Amy's counsel as we developed our program has had lasting
results. In fact, a recent employee grassroots campaign on major
federal legislation resulted in over 13,000 personal letters to
Members of Congress, helping to save our company millions of dollars
a year. Our achievement was recognized and lauded by our company
leaders. I attribute this to the solid organizational foundation
and implementation strategies that we learned from Amy.“ “Any association
or company which seeks to implement a new grassroots program
or fine-tune an existing program should only look to one person —Amy
Showalter. Amy knows what works and can tailor it to your specific
needs. Simply put, Amy Showalter is the best in the business.” “When the ACC PAC was established in
early 2002, we were concerned about our ability to motivate our members.
Amy’s reputation was tops in the industry, and while preparing
for the meeting I was confident that Amy’s professionalism
and meticulous style were a win/win. Not only did she motivate our
members, but her presentation was so convincing that 90 percent our
attendees at our first ever PAC and grassroots meeting and fundraiser
became PAC members at the top giving level.” “As a result of your “Principles of PAC Persuasion” presentation,
our average individual PAC contribution jumped 300%! I attribute
this to the solid ethical persuasion skills our members gleaned
from your talk.” “Contracting with The Showalter Group to help reinvigorate our PAC was important in teaching us what was needed to in order for the program to survive. Due in large part to your involvement, I have seen a definite change in the PAC Board and staff. I have not seen this kind of excitement or interest in our PAC since I’ve been a part of the Government Affairs staff. In fact, in our very first PAC recruitment meeting, we gained 40 new PAC contributors!“ Judy Job “Although we have one of the larger PAC's
in the country, we always look for ways to improve. Amy's session
on the science of persuasion and how to ethically integrate it
into our PAC presentations received very high reviews from our
members. Based on specific after-conference evaluations, her
session was extremely well received. She took our PAC leadership
to a higher level in their PAC fundraising strategy. We will include
Amy at future events.“ "I saw you a year ago and thought you were good. I didn't know you could get any better, but you are even better than you were a year ago!" Robin Rice “Amy’s expertise was perfect for our situation. Her passion and credibility are unparalleled.” Connie Tipton “Amy has a good delivery style and energy. Her tips on recruitment and retention of volunteers was very valuable. I'm going to use this information to shape the organization's volunteer management efforts.” "Everybody LOVED the RPAC "How to be a Motivating Team Leader" training yesterday. You were great, everyone learned a lot. Your presentation was a great draw this year, it brought 100% more attendees from the previous year when you spoke." Holly Reed "Amy, thanks for a good presentation! Many
of our members walked away with new ideas and a realization that
they CAN be PAC fundraisers." "Great stuff, as always! Our registrants at our
annual conference found your comments timely and informative." "What a great program! You connected very well with our members. The evaluations from our attendees have been very positive." Derenda Updegrave “Our consultation was so worthwhile! I learned more about grassroots from you in one day than I have all the years on my job.“ Kate Rooney “Some people will tell you what to do, but Amy will tell you why a strategy or tactic works. She neve presents any solutions that are not backed up with research, her extensive track records of what works, and/or the science behind the strategy.“ Cassi Baker “When the ACC PAC was established in
early 2002, we were concerned about our ability to motivate our members.
Amy’s reputation was tops in the industry, and while preparing
for the meeting I was confident that Amy’s professionalism
and meticulous style were a win/win. Not only did she motivate our
members, but her presentation was so convincing that 90 percent our
attendees at our first ever PAC and grassroots meeting and fundraiser
became PAC members at the top giving level.” "I credit you, in part, with helping me to be prepared for my new responsibilities. The trainings I have participated in with you, the resources on your web site and just generally being able to observe how you carry yourself in your role, have all influenced me greatly over the past several years. So thank you, and keep up the outstanding work!“ Maureen Cassidy “I found most valuable Amy's strategies and solutions to
common problems we all have. I will utilize this and pass it on
to our communications staff, as well. She has good communication
skills, and great material that is well presented. “I learned how to organize our grassroots effort and assign leadership to the grassroots process. As a result, we will have a discussion and planning session in our shop to become more organized.“ Craig Litchfield “What I found valuable was the recognition that employees need to really buy into our issues.“ Robert DeCay “Amy identified techniques to help engage true grassroots
participation in issues affecting our business. We will choose
new tactics that will be more effective than our current industry
influence efforts. Amy has a great command of the subject and focused
on the audience needs and expectations by following I wanted to thank you for providing such an inspirational, informative
presentation at the AAA State Leaders Workshop in San Antonio.
As a state leader I often struggle to get members active and interested
in our grassroots efforts. From your insights, I realize now that
it is because they do not know what EXACTLY is expected of them.
I went home with a list of things to do for our state organization.
I am rejuvenated, refocused, and ready to put your "Commandments
for Grassroots Mobilizations" into place. “Thank you for speaking at our State Leaders Workshop! You were a real hit! We heard nothing but positive comments from our State Chapter Leaders. I am confident that they left motivated and energized to effectively recruit and motivate more audiology advocates.“ Jodi Chappell “We were depressed and beat. Your focus and humor saved this project!” Renee Smith “We were impressed with your knowledge of grassroots advocacy . You added a huge amount of talent and value to our conference.” Eric Burkland “We asked Amy to speak to our PAC Board members at one of
their first organizational meetings. Not only did our members enjoy
Amy, but most important, when she was finished they knew exactly
what to do to fulfill their role as an effective, responsible PAC
Board member.“ “You Rock!“ “You covered all the important aspects of effective lobbying in just over an hour. You didn't leave anything out, and I don't know how you did it! Excellent! John Stanford, State Liaison “We watched the light bulbs go on
as my grassroots networkers listened to Amy and took part in
her activities. I now have a network of more assertive recruiters,
more effective networkers, with more happy and rewarded volunteers
that are sticking around. In July of 2001 we had a coalition
of 20 with a network of 50. After working with Amy, we have a
coalition of 75 and a network of 500.“ “Amy taught me to survey and screen our grassroots advocates as well as measure and prioritize my efforts. I am going to survey members to determine which legislators they know, and better prioritize my grassroots efforts. She has a great ability to engage the audience with facts from her own research, stories, visuals, humor and excellent speaking skills.“ William S. Schultz, Louisiana Retailers Association "I learned how to cultivate advocates and keep them. Amy's so
dynamic. Just excellent!" “Amy is engaging, funny and smart. She stayed on track at
a reasonable pace. She is chock full of anecdotes about what does
and doesn't work. As a result, I will implement a system of more
personalized messages to my prospective Key Contacts.“ “I learned how to approach someone who may be opposed to
our issue and turn them around. Amy is knowledgeable, credible
and likeable.“ “The scientific information on why so many people rely on
what others are thinking before making a decision was very valuable.
I will use this information to lobby more effectively.“ "Thank you for speaking at our National RPAC Conference. Our State
chapter members and staff have not stopped talking about your presentation
regarding the science of persuasion and how it relates to PAC fundraising." "We appreciated how you customized your talk. You made the science
of persuasion applicable not only to PAC fundraising, but to the
real estate profession, as well." “The discussion of recruitment and retention competencies
was very valuable. I am planning to incorporate this information
into our department's annual planning session. Amy is an engaging
speaker and a quick thinker. She covered a broad amount of information
in a short time.“ “I plan to use the information on new ways to solicit feedback
with our field staff and members so we can gain feedback and make
adjustments more quickly. This workshop taught me new ways to seek
volunteer feedback. I'm going to use this with our field staff
to solicit information more quickly.“ “This made me think about what we should be doing as we
launch our grassroots program. Amy included solid references to
motivational psychology and demonstrated a grounding in the science
of persuasion, rather than “PR 101.” “I’m going to use this information to re-invigorate
current PAC members’ motivation and stimulate interest from
potential members. I found most valuable the admonition to review
any internal deficiencies in educating and persuading employees
on why their views should mirror the views of the company. I found
this to be very informative and very forward-thinking. Amy is highly
motivated and motivational!“ “Amy’s research will
help us understand, influence and motivate our members to stay
involved. We’re going to analyze how we compel our members
to stay involved and meet their expectations, not just those of
the lobbyists.” “I learned how to manage our member’s expectations. Amy has expertise based on real world experience.” Gregory Knopp National Association of Realtors We hired Amy because of her extensive knowledge of how to create sustainable grassroots and PAC programs. My staff was very comfortable working with Amy. As a result, they quickly organized a new Key Contact network, started a headquarter office grassroots program, and are gearing up to increase our PAC's visibility and contributions. Our team now has the confidence and knowledge to maintain these programs.”* *Contact information available upon request Amy has a good delivery style and energy. Her tips on recruitment and retention of volunteers were very valuable. I'm going to use this information to shape the organization's volunteer management efforts.“ Executive Vice President, Advocacy*
State Coalition Director*
National Advocacy Manager* *Names and contact information available upon request “This represented the first time our organization ever achieved this type of attention from candidates during campaign season. Best of all, we did it through real people, thus enhancing our credibility with candidates and lawmakers.“ Catherine Grant
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Partial Client List
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