The Showalter Group

The Showalter Group, Inc. is the grassroots resource for corporations and associations that want to increase their grassroots effectiveness.

"Any association or company which seeks to implement a new grassroots program or fine-tune an existing program should only look to one person -- Amy Showalter. Amy knows what works and can tailor it to your specific needs. Simply put, Amy Showalter is the best in the business."

- Steve Pfister
Senior Vice President, Government Relations
National Retail Federation

"When the ACC PAC was established in early 2002, we were concerned about our ability to motivate our members. Amy's reputation was tops in the industry, and while preparing for the meeting I was confident that Amy's professionalism and meticulous style were a win/win. Not only did she motivate our members, but her presentation was so convincing that 90 percent our attendees at our first ever PAC and grassroots meeting and fundraiser became PAC members at the top giving level."

- Dana Langley Birdsong
Director, Political Action Committee
American College of Cardiology

The Showalter Group works with associations and corporations that want to increase their grassroots and PAC productivity. We provide highly customized solutions via grassroots consultation, public affairs staff and volunteer training, coaching for public affairs staff, keynote presentations, and grassroots/PAC project management.

In February of 1999, a valuable resource became available to corporations and associations interested in increasing their grassroots effectiveness when Amy Showalter left the highly esteemed * Nationwide Insurance Enterprise Civic Action Program to establish The Showalter Group, Inc. Dubbed the "Grassroots Guru" by her peers, she now offers over 19 years of experience, expertise and insights to your organization.

*** In 1996, over 2,000 public affairs professionals across the country ranked Nationwide’s program as one of the top two corporate grassroots programs in the country for Ed Grefe and Martin Linsky's book, The New Corporate Activism .

Amy Showalter
Grassroots Productivity Expert

NEW - Innovate to Motivate Conference Exceeds Expectations

NEW - Amyism #40

NEW CASE STUDY - Amy's consultation and trainings result in more grassroots advocates and a strategy to obtain more quality grassroots advocates.

NEW - Do you wish Grassroots and PAC members would contact their legislators all year, not only when you ask them to respond to your calls to action? Do you wish they would try to build positive working relationships with legislators all year? If so, TSG's new publication will help. "Beyond Fundraisers and Fly-Ins -- 105 Ways to Keep in Touch With Your Elected Officals All Year."

"Our Key Contacts and Ambassadors loved the "102 Ways" resource. They said it gave them great guidance on how they could continually stay in touch with their legislators. In fact, we are integrating it into our program strategy by using certain tips as quarterly "assignments" for our Key Contacts and Ambassadors."
-- Susan Goodman, Director, Legislative Awareness
Southwest Airlines

NEW - Research-Based Benchmarking Tool / Workshop --"The 20% Solution: How to Find, Keep, and Motivate Quality Grassroots Advocates for Your Cause. "
Click here to review TSG's Grassroots Quality and Effectiveness Benchmarking Inventory (pdf)

NEW - More TSG Training Results! TSG Training Results in Increased Grassroots Key Contact Interaction with Legislators.

NEW - Special Report --Prime Fibs -Juicy Morsels That Are Not What They Seem