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Typical Training Results
While TSG has signature training programs, we ask clients what results they want, and we then reverse engineer the process to achieve the results our clients want. The following results demonstrate our diverse training curriculum and results oriented approach.
"What I found most valuable were the specific ways to help me keep in touch with my legislator and his staff in friendly ways. A favorite point Amy made was how we shouldn't view ourselves as supplicants of our elected officials. I have already put this information to use, and I intend to keep my representative informed about issues and thank him for his continued interest and support."
-Susan Tobin, American Cancer Society
Increased Grassroots Key Contact Interaction with Legislators
We conducted a motivational and skill builder workshop for over 70 Key Contacts of a Fortune 100 financial services company. Eight months after the training, the results revealed:
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A 300 percent increase in the number of interactions Key Contacts have with their lawmakers beyond asking their lawmaker to vote "yes" or "no" on a piece of legislation.
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A 92 percent increase in the number of Key Contacts who wrote a letter to their lawmakers in the last year.
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A 77 percent increase in the number of Key Contacts who have met in person with their lawmaker in the last six months.
Raging Thunder Campaign Volunteers
We conducted a political involvement seminar for a major insurance company. Within two weeks of the training, 50% of the employees had signed up to volunteer on a campaign. In October, fully 70% of the employees were regularly volunteering for a campaign!
This result means that this organization will now have employees who possess high quality relationships with lawmakers. Remember, lawmakers view campaign workers as the most influential type of constituent, following only family members and personal friends (Showalter, 1996)
A state trade association client experienced a 300% increase in the number of member company owners who volunteered for a political campaign after our training. We focused on campaign volunteer work because 90% of them already financially contribute to lawmakers.
Getting Employees to Become Evangelists for Your Company
One of our repeat clients wanted to grow their grassroots beyond (again, making use of existing resources!) just their member company owners, to the employees of the company. This organization correctly realized that lawmakers still believe that “a large membership” makes certain advocacy groups more effective than others (Showalter 1999). We created a program based on the results they wanted.
Prior to our presentation, 69% of the member company owners kept their employees and company leaders aware of legislative issues that impacted their industry. This was commendable in itself. However, after our training, fully 100% of them now regularly communicate with employee leaders and rank and file employees on issues that impact their industry.
A note on getting better—note that this client was not satisfied with 90% of their members financially contributing to elected officials, or with 70% of their members informing employees on legislative issues that impact their industry. If you cease to get better, you cease to be good. This group understands this and continues to make an impact in their state legislature as a result.
Improving Grassroots Staff Management Skills
A major charitable organization with zealous volunteers and committed staff wanted to further perpetuate the culture of advocacy in their state organizations across the country. We led them through our ”Grassroots Soul Search” exercise, where they candidly rated their grassroots skills and ability to promote the advocacy function in their state. We compiled the results, and administered the identical survey eight months later. All staff rated their grassroots skills and organizational advocacy culture more highly than they did eight months earlier. All survey responses were anonymous, so there was no incentive to inflate their ratings.
TSG knows that training can be measured. Our measurement services demonstrate the value of the grassroots volunteers and staff to your organization.