CONSULTING CASE STUDY

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THE CHALLENGE

A national non-profit organization with a sterling reputation wanted Presidential, U.S. Senate and Congressional candidates to acknowledge the importance of their issue in a public forum. The organization wanted to help their volunteers and staff understand the nexus between personal advocacy and government funding of research, access to testing, patient's rights, etc.

THE TSG SOLUTIONS

Our counsel and projects included, but were not limited to:

• Designing and conducting educational trainings and materials to help volunteers who were never active advocates become confident interacting with lawmakers in the special settings.

• Facilitating the advocate's identification and articulation of impactful personal stories.

• Empowering staff to perpetuate the advocacy culture within their state organizations by developing internal advocacy "sales" strategies, goal setting and measurement instruments.

RESULTS

We transformed the organizations' messengers from inactive, unsure grassroots volunteers to assured evangelists for their cause. The momentum of these results carried over across the country. It has made advocacy an integral part of the organization, transforming the organization's culture.

The following were the quantitative results over several months in just one state:

• over 140 personal volunteer contacts with candidates;

• six campaign staff informational meetings;

• eleven features on talk radio programs;

• four editorial board visits; and,

• thirty-five newspaper articles.

  "This represented the first time our organization ever achieved this type of attention from candidates during campaign season. Best of all, we did it through real people, thus enhancing our credibility with candidates and lawmakers."

  - Catherine Grant
    American Cancer Society (formerly)
  Director of Grassroots, National Audubon Society

The Showalter Group works with corporations and associations that want to increase their grassroots and PAC effectiveness.  513-762-7668

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