CONSULTING CASE STUDY

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CHALLENGE

A Fortune 500 utility company needed to rejuvenate their internal grassroots program. There were several previous efforts to start a program, but they were not maintained. In addition to their lobbying duties, the government affairs representatives were now charged with rejuvenating and implementing a grassroots program.

Because local, state, and federal jurisdictions impact the company, there was concern over the quality of communications with lawmakers at these different levels.

THE TSG SOLUTION

Our counsel and projects included, but was not limited, to:

• a grassroots staff manual that makes it easy for lobbyists to keep the program on course while continuing to lobby effectively;

• counsel on how to properly recruit the best company spokespersons;

• grassroots communications workshop for senior company leaders; and,

• leadership manuals for grassroots Team Leaders.

RESULTS

• In just four months after instituting the new program, over 30% percent of employees participated in the first call to action;

• Higher lobbyist comfort level with the employee Key Contacts and Team Leaders;

• Faster and more efficient system to serve grassroots members;

• A clear focus on program goals and objectives;

• A sustainable program that the company can now execute on an ongoing basis.

©2003-2005 The Showalter Group, Inc.  All rights reserved.

The Showalter Group works with corporations and associations that want to increase their grassroots and PAC effectiveness.  513-762-7668

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