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CONSULTING
CASE STUDY
CHALLENGE
Southwest Airlines Company (SWA) enjoys a company culture that is near perfect for a truly authentic corporate grassroots program. Employee willingness to contact legislators has never been a huge problem for the Legislative Awareness program. However, Susan Goodman, Director of Legislative Awareness, correctly realized that for her program to go from good to great, they needed to implement activities for their Key Contacts that would maintain the program over time.
The Legislative Awareness program enjoys significant management support from the highest level in the company. However, Susan and her team wanted to increase the awareness and support of the program throughout the organization.
THE TSG SOLUTION
Our counsel and projects to achieve the goal of increased Key Contact participation included:
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A half-day training and goal setting workshop with Key Contacts;
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A step-by-step plan to effectively recruit Key Contacts, as well as to increase the amount of contact between the KC’s and their legislators;
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Grassroots newsletter publication standards and a regular publications schedule; and,
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Ongoing coaching relative to internal department support of employee grassroots activities
RESULTS
In one year, the number of active SWA Key Contacts across the country increased by 25%. The amount of Key Contact interaction with legislators (letters, meetings, attending legislative events) increased by 60%.
The Legislative Awareness department has seen a significant increase in cooperation from ancillary departments, which has helped increase the visibility and participation in the program.
”So many times, consultants talk in terms of the big picture relative to grassroots programs. Amy completed projects and counseled us on activities to undertake which maintain our program’s momentum. Our program is stronger after hiring Amy. It doesn’t hurt that Amy’s sense of humor helped to get us through many days.”
-Susan Goodman
Director Legislative Awareness
Southwest Airlines Company
©2003-2005 The Showalter Group, Inc. All rights reserved.
The Showalter Group works with corporations and associations that want to increase their grassroots and PAC effectiveness. 513-762-7668