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THE SHOWALTER GROUP, INC.
ROOTS OF SUCCESS
The Resource for Grassroots Productivity
www.showaltergroup.com
Summer Quarter 2002
Volume 6
Issue 3
Welcome to the Roots of Success newsletter. If this message was forwarded to you, click here to subscribe.
In This Issue:


#36
Government Relations Value

"When you relentlessly tout only what your new technology does instead of your insights and strategies, you instantly and unwittingly devalue your contributions to your organization."


Quarterly Poll
What is the most difficult objection you hear when you try to obtain more government relations (grassroots, PAC or lobbying) support from inside your organization?


We will publish the results and address the majority response in the next Roots of Success.






New Tips
Booklet !


"Beyond Fundraisers
and Fly-Ins
--
How to Keep
in Touch
With Your Legislators
All Year."


(click here)


TSG Client Results: Consulting Case Study

One of the nation's premier health and research organizations recognized that previous advocacy volunteer recruitment tactics were not maximizing their influence capabilities with local, state and federal elected officials. Click here to read the complete study.




The Science Behind Rewards And Recognition For PAC And Grassroots Members, Part 2

In part one of this article, we discussed how individuals are not always motivated by significant rewards. In fact, the reward can actually demotivate those who are already committed to your cause. Click here to read part 2 of the article where we will discuss the importance of how rewards are delivered.




Beyond Fundraisers & Fly-ins -- New Grassroots Advocate Training Resource

If you ever found yourself wishing that your grassroots advocates/PAC members would stay in touch with their elected officials all year, TSG has a resource for you.

I have authored a new publication that will teach your advocates how they can connect with their lawmakers all year, not only when they need their vote. "102 Ways to Keep in Touch with Your Elected Officials All Year" contains over 100 legislative, social, campaign, political and general networking techniques that result in more active advocates.

Custom imprinting is available, as well as licensing opportunities and booklet text customization for your particular industry/profession. Click here to view a sample of the booklet as well as an order form. .



Our Spring Issue Poll Results

Last quarter, our question was, "What’s the one accomplishment you are most proud of relative to your grassroots or PAC program in 2001? "

Click here to read the results of the poll.


Subscriber Information

This free newsletter is designed to provide beneficial information for those involved in leading grassroots change. The E-mail list was not purchased. The list is made up of people visiting/registering at our Web site and asking for more information, personal contacts, and our speaking audience members. We will not willfully disclose your E-mail address to any outside party without your consent.

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About The Showalter Group, Inc.

The Showalter Group works with associations and corporations that want to increase their grassroots and PAC productivity. We provide highly customized solutions via grassroots consultation, public affairs staff and volunteer training, coaching for public affairs staff, keynote presentations, and grassroots project management.

To book Amy Showalter to speak at your next meeting, or to inquire about our grassroots or PAC consulting services or other products, contact us at:


The Showalter Group, Inc.
250 East Fifth Street
1500 Chiquita Center
Cincinnati, OH 45202

513-762-7668
Fax: 513-721-4628
amy@showaltergroup.com
www.showaltergroup.com


© Copyright 2002, The Showalter Group, Inc. All Rights Reserved. All images and graphics are the property of The Showalter Group, Inc. Reproduction requires permission.