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The Habits
of Effective State Advocacy Groups
While those of us in the government relations
profession often debate about the most powerful
interest groups and why they are successful, there
is a way to truly find out—simply ask the customer,
the legislator. We did just that a few years ago. We
asked state legislators across the country, “What are
the habits of effective advocacy groups in your state?
click
here to read the entire article.
Lessons
Learned from Innovate to Motivate 2003
As many of you know, I co-produce a conference
for senior grassroots and PAC professionals each year. The Innovate
to Motivate conference is not for everyone, nor do we try to be
everything to everyone. Our attendees know that their ultimate success
depends not only on their job knowledge, but also on their ability
to win support for their initiatives. Thus, Innovate to Motivate’s
mission is to develop, equip, and motivate the best grassroots and
PAC professionals in the country.
Check
out the fun we had at the conference and
read what people had
to say about it!
New Case Study International
Dairy Foods Association
The IDFA has a superb lobbying
staff, but needed to bring consistency and sustainability to their
corporate members' internal grassroots programs. There was an ongoing
issue before the Congress that could have impacted the financial
stability of their corporate members. However, many member companies
viewed grassroots as a sporadic, adhoc effort, rather than a consistently
executed education and persuasion program within their organizations.
Read
the whole article
Recommended Reading
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The
Influentials
-
Ed Keller and Jon Berry |
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The book represents the continuation of RoperASW's
search for the nuances behind the most effective marketing of all
-- word of mouth.
To grow a PAC or grassroots program, you need
evangelists to spread the word. In The Influentials, Keller
and Berry reveal that it's not the most educated or the most affluent
who are the most influential. Rather, it's the citizens who are
immersed in their local communities who wield the most influence
with their social group and community. They are the one in ten who
tell the other nine how to vote, what to buy, and where to eat.
This book provides grassroots and PAC recruitment
assistance. Don't forget, however, that even the influentials need
to be persuaded, not just educated, to join your cause.
Find it here at Amazon.com
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About The Showalter Group, Inc.
The Showalter Group works with associations and
corporations that want to increase their grassroots and PAC productivity.
We provide highly customized solutions via grassroots consultation,
public affairs staff and volunteer training, coaching for public
affairs staff, keynote presentations, and grassroots project management.
To book Amy Showalter to speak at your next meeting,
or to inquire about our grassroots or PAC consulting services or
other products, contact us at:
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