| "Amy's counsel
as we developed our program has had lasting results. In fact, a
recent employee grassroots campaign on major federal legislation
resulted in over 13,000 personal letters to Members of Congress,
helping to save our company millions annually. Our contribution
to the success of the campaign were noted by our company leaders.
I attribute this to the solid organizational foundation and implementation
strategies that we learned from Amy."
-Susan Goodman
Director, Legislative Awareness
Southwest Airlines
How to Avoid the Tripping Point and Maximize Your Advocate Hill
and State House Visits
Grassroots advocate Hill and State House visits
are a necessary activity for groups who are serious about impacting
the legislative process. Why don’t these opportunities create
raging grassroots thunder dogs? Why don’t the visits result
in converted legislators?
click
here to read the entire article
"I
credit you, in part, with helping me to be prepared for my new responsibilities.
The trainings I have participated in with you, the resources on
your web site and just generally being able to observe how you carry
yourself in your role, have all influenced me greatly over the past
several years. So thank you, and keep up the outstanding work!"
Maureen Cassidy
Vice President, Advocacy
American Heart Association
Greater Midwest Affiliate
TSG's
Influence Workshop
The science of influence has moved from
"How can I persuade someone?" to "How does my prospect
become persuaded, and how can I tailor my request to their point
of view?"
TSG conducted a lobbying influence workshop for
corporate members of the American Chemistry Council. The following
are comments from the professional lobbyists in attendance who make
a living influencing legislators and staff. Did they learn anything
new to apply to their work?
"I found most valuable my new understanding
of the stages we must go through as we approach our persuasion targets."
"The entire workshop was great! I especially
enjoyed Kelton's "Troubleshooting Influence" section."
"Amy and Kelton did a super job. Their use
of humor was good. This will improve how I work, and I will share
it with my colleagues."
"I found most valuable the section on how
to approach an influence target whose mind is closed to my point
of view."
"This made me realize that we can target
messages to our audiences using a systematic, accountable process."
TSG provides custom influence workshops
for all levels of government relations professionals. We can customize
the content based on your most pressing public policy issues. Call
us at 513 762 7668 for more information, or email Amy Showalter
at amy@showaltergroup.com
CD's Available: "Pitching for PAC: Using
Public Speaking Secrets to Raise Awareness and Cash"
Amy's TeleClass with guest expert Vickie Sullivan
revealed what you must do beyond Power Point presentations to leverage
each PAC recruitment presentation. Find out:
- a process for leveraging every speaking
opportunity for more PAC contributions
- three strategies to make sure your speech
generates more contributions
- why public speaking is a powerful fundraising
tool
- the difference between speaking well and speaking
effectively
- why audience members are attending your
meeting (and how to use their agenda to your advantage)
"The concept of having "conversations
about conversations" was interesting. . .I will share this
concept and other ideas with my colleagues as we map out our strategy."
-Ken Maestas
PNM Communications Group
Albuquerque, New Mexico
(Click
here for Order Form)
New Consulting
Case Study
A Fortune 100 company with
a strong international brand wanted to rejuvenate their internal
PAC and grassroots programs. Previous efforts to encourage employee
communication with legislators were sporadic. Key Contact communications,
as well as Action Alerts, were usually spontaneous. There was no
strategy to recruit and develop Key Contacts. As a result, an employee
mobilization on a critical free trade issue created an employee
backlash toward the company’s public policy positions.
Read
the whole article
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About The Showalter Group, Inc.
The Showalter Group works with associations and
corporations that want to increase their grassroots and PAC productivity.
We provide highly customized solutions via grassroots consultation,
public affairs staff and volunteer training, coaching for public
affairs staff, keynote presentations, and grassroots project management.
To book Amy Showalter to speak at your next meeting,
or to inquire about our grassroots or PAC consulting services or
other products, contact us at:
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