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I am privileged to continue my collaboration
with Southwest Airlines. Here I am with Susan Goodman, Director,
Legislative Awareness and Key Contact Jose Bravo at their "Days
on the Hill IV" event. Susan is holding a copy of her latest
best-seller. (Susan is the missing identical twin of Life Coach
and best-selling author, Cheryl Richardson.)
How to Avoid the Tripping Point and Maximize Your Advocate Hill
and State House Visits
Grassroots advocate Hill and State House visits
are a necessary activity for groups who are serious about impacting
the legislative process. Why don’t these opportunities create
raging grassroots thunder dogs? Why don’t the visits result
in converted legislators?
click
here to read Part Two Missed
Part One? click here.
Innovate
to Motivate 2004 - South Seas Resort, Captiva Island, Florida, January
20-23, 2004.
Mark your calendar
for this exciting, advanced PAC and grassroots conference!
“Peter, Amy and Tony have the
gift of making anyone to whom they are speaking feel worthwhile
and valued. They always ask pertinent, on point questions and inspire
stretching our thought process.”
Pat Tilson, Manager, Legislative Affairs
Burlington Northern Santa Fe Railway
“My intuition
on PAC and grassroots management was validated by the research and
various presenters. Tony, Amy, and Peter are all very knowledgeable,
experienced and committed to this field. Whenever I spend any time
with them, I learn. They’re masters!”
Lisa McGuire, Vice President, Government
and
Community Relations
Peoples Bank
“I really
liked that this conference provides research based tools to build
grassroots programs. I also appreciate the opportunity to learn
about ‘real world’ examples of successful, innovative
grassroots campaigns and I appreciate the opportunity to network
with such successful, innovative people.”
“The Influence Dimension”
was the most valuable session because it provided rationale and
various communication techniques used to persuade an audience. The
information gained at the conference will serve as a reference point
to enhance our current programs.”
Renee T. Walker, Manager, Government
Affairs
Kelly Services, Inc.
“The
skills development aspect of the conference creates new dimensions
and action plans.”
John Chamberlain, Vice President,
The Soft Edge, Inc.
What
People are Saying About Amy's "How to Be a Motivating PAC and
Grassroots Team Leader" Teleclass "I
thought the program was great, Amy covered all the bases! I found
most valuable Amy's discussion on the importance of acknowledging
PAC/grassroots supporters. Sounds simple, but many PAC and grassroots
professionals overlook this. I plan to shift our operation to focus
more on personal relationships with our supporters."
Roman Gabriel
Prudential
"As always,
Amy offered a great learning moment. I really liked Amy's suggestions
for different ways to say thank you. I also liked her recommendation
to write down at least one thing a week that went well with our
program and/or members. It's remembering what our strengths are
that keeps our attitude on track. This class helped me refocus on
the most important part of our program: our advocates."
Meaghan Killion
Manager, Legislative Affairs
International Dairy Foods Association
"Amy gave us valuable reminders
that it's not just the message, but how it's delivered, that moves
people to action."
Ken Wingert
Regional Political Manager
Associated Builders and Contractors
CD's Available: "Pitching for PAC: Using
Public Speaking Secrets to Raise Awareness and Cash"
Amy's TeleClass with guest expert Vickie Sullivan
revealed what you must do beyond Power Point presentations to leverage
each PAC recruitment presentation. Find out:
- a process for leveraging every speaking
opportunity for more PAC contributions
- three strategies to make sure your speech
generates more contributions
- why public speaking is a powerful fundraising
tool
- the difference between speaking well and speaking
effectively
- why audience members are attending your
meeting (and how to use their agenda to your advantage)
"The concept of having "conversations
about conversations" was interesting. . .I will share this
concept and other ideas with my colleagues as we map out our strategy."
-Ken Maestas
PNM Communications Group
Albuquerque, New Mexico
(Click
here for Order Form)
How
to Overcome the Challenges of Implementing a Successful Key Contact
Program
Most
government relations professionals agree that an efficient Key Contact
program yields legislative results. However, many Key Contact programs
are nothing more than an annual training, a manual that sits on
the shelf, and names in a database. Many Key Contact program shortcomings
lie not in the program strategy, but in the in the implementation
process.
If you
have an existing Key Contact program that is not performing up to
your standards, or if you are planning to develop a Key Contact
program, you need to join Amy’s September 30th TeleClass,
“How to Overcome the Challenges of Implementing a
Successful Key Contact Program.”
Sign up for our teleclass online here
Subscriber Information
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information for those involved in leading grassroots change. The
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at our web site and asking for more information, personal contacts,
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This material is copyrighted and all rights are
reserved. Contact us for rights and guidelines to use this material
in trade publications, newsletters, or on your Intranet.
About The Showalter Group, Inc.
The Showalter Group works with associations and
corporations that want to increase their grassroots and PAC productivity.
We provide highly customized solutions via grassroots consultation,
public affairs staff and volunteer training, coaching for public
affairs staff, keynote presentations, and grassroots project management.
To book Amy Showalter to speak at your next meeting,
or to inquire about our grassroots or PAC consulting services or
other products, contact us at:
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