"The Innovate to Motivate
curriculum speaks for itself. You all do a wonderful job of expanding
beyond the PAC/grassroots boundaries into the "business skills"
areas such as sales and marketing, speaking, writing and persuasion
that make any PAC or grassroots effort more of a success. You just
don't see those development opportunities being offered elsewhere.
It makes a difference...and it gets my vote!"
Corey Kerr
Director, Government Relations
Cardinal Health
Failing
Forward: How to Overcome Common PAC Management Errors and Grow Your
PAC
“If we all worked on the assumption that
what is accepted as true is really true, there would be little
hope of advance.”
-Orville Wright
I read the results of a recent BIPAC (Business
Industry Political Action Committee) member survey. It outlined
the BIPAC member’s PAC practices and potential for growth.
The survey was conducted with business-oriented PAC’s, but
the lessons can serve all PAC professionals.
Read the whole article here.
Quarterly
Quick Tip
Quick Tips for PAC and Grassroots Goal Setting
1. Be firm on your results,
rather than the activities to get the results. I find that very
successful people are firm about their intended results, and flexible
on the process to achieve the results. Less successful people are
firm about the process and flexible on the results.
Read the entire list here
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About The Showalter Group, Inc.
The Showalter Group works with associations and
corporations that want to increase their grassroots and PAC productivity.
We provide highly customized solutions via grassroots consultation,
public affairs staff and volunteer training, coaching for public
affairs staff, keynote presentations, and grassroots project management.
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