| What do grassroots underdogs who change the minds of their legislators do that others don't? Find out here: click here for article |
| Can effective lobbyists also be nice? And, why should you care? Read Amy's survey results from the American League of Lobbyists in Roll Call read more |
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"How to Spend Money on Surveys That Don't Get Results"
How can you make sure you are not heard saying, as one government relations professional confessed, "We spent $400,000 on our grassroots campaign and all we got was a lousy website and 32 Facebook friends." read more
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"Seven Reasons Why Your Organization Can't Duplicate the Obama Grassroots Campaign"
Here are our seven reasons (and if you can’t implement all of them, as Barack Obama’s team did, you’d need to activate most of them) why your organization probably can’t duplicate the fervor of Obama’s grassroots campaign. read more
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