How Failure to Measure Training Outcomes Hurts Your Reputation Without You Knowing It
 
You can't measure training outcomes, can you? Read More.
Is it social media or social capitol that matters? I bet you know what I think. Read my interview with Our Blook: Today's Voices, Tomorrow's Solutions, here:

http://www.ourblook.com/Social-Media/Amy-Showalter-on-Social-Media.html
Do you know the motivational and fundraising lessons you can learn from an experienced labor union leader?
 
Would you like to know what the latest research (from GWU's Graduate School of Political Management) reveals about the best and worst uses of social media in politics that you can apply to your job?

Are you curious what the latest research says about how hundreds of your colleagues "win hearts and minds" inside their organizations (among 14 other benchmarks)?

Do you know the motivational and fundraising secrets you can learn from an experienced labor union leader?

Do you know the difference between a nice grassroots story and a persuasive grassroots story?

Are you a “type A” person who wants to get things done without collateral damage to your co-workers, family and volunteers?

Do you know the psychology behind diffusing and preventing your member’s anger over controversial legislative issues?
 
Are you tired of hearing about social media examples and want social media success stories?

Do want maximum interaction with veteran political involvement professionals via our trademark PAC and Grassroots Town Hall formats?

Do you wonder what PACs that consistently rake in the most receipts year after year know that you may not?

Do you know your four innate strengths and how to leverage them for career acceleration and grassroots and PAC results?

Ever wonder when or if it's time to revamp your PAC communications, and how to successfully reinvent them?

Do you want to transform your PAC board members from deadweight to dynamic?

Want to find new, legal ways to maximize your corporate PAC money?

The full conference agenda and registration information will be online November 16th at www.innovatetomotivate.com!

Come to Innovate to Motivate 2010, February 8-11, in New Orleans, to learn about these and other vital topics to the PAC and grassroots influence profession!
Amyism #59
 
Astroturf Lobbying: When you can’t convince your own stakeholders to support your issues, and you have to pay someone else to gin up grassroots support, wouldn’t that be one of many red flags about your message, messenger, or culture?
New Resource for Association Government Relations Staff

I had a ball working with some of my favorite veteran government relations professionals on a new ASAE publication where I served as the book's Executive Editor.

Creating and Managing an Association Government Relations Program is the successor to the original edition published to help association staff successfully execute their government relations function. It focuses on critically important areas of association advocacy, whether at the grassroots, in the state house, or at the federal level. Updated and revised by government relations practitioners on the ASAE & The Center for Association Leadership Government Relations Section Council, the newly developed resource captures:
  • The most recent laws and regulations affecting government relations initiatives
  • Contemporary use of online tools, particularly for grassroots communications
  • Tips for stretching the small government relations budget (Hint: The tools within your reach have grown exponentially.)
  • Can't win in the legislature? Learn the pros and cons of advocating through the courts
  • The do's and don'ts of coalition building...and more!
Thanks to some of my favorite GR professionals who authored or contributed to chapters: made it happen: Ned Monroe, Mike Stark, Brian Pallasch, Jerry Jacbobs, Dennis Brown, Dawn Latham,  Brian Caudill, Mike Stark, to name a few. And of course, the great ASAE staff of Jim Clarke, CAE, Senior Vice President of Public Policy at ASAE, and Chris Vest, Director of Public Policy at ASAE.

To order: http://www.asaecenter.org/Marketplace/BookstoreDetail.cfm?ItemNumber=40983

IN THIS ISSUE

Amy Live and Uncut
Amy in the News
News from Innovate to Motivate
Top Tips
What's New