Mark your Calendar for the I2M Institute, Dec 4-6, 2012
The Innovate to Motivate Institute will be held December 4 -6 , 2012 at the beautiful Charleston Place Hotel in the heart of Charleston, South Carolina's Historic District. http://www.charlestonplace.com/web/ocha/charleston_place.jsp
The agenda and online registration will be available September 25 at www.innovatetomotivate.com
The I2M Institute is led this year by a trio of veteran government relations professionals:
Jenny Boese, VP of External Relations & Member Advocacy, Wisconsin Hospital Association
Leann Fox, Director of Washington Advocacy and Communications, American Association of Osteopaths
Kari Lantos, Manager of Grassroots Outreach, NAFSA: Association of International Educators
Attendance at the Institute is invitation only – If you are reading this, you are invited, and as one of our readers, if you invite anyone or forward the I2M Institute announcements to them, consider them invited. Our goal is to keep the majority of the I2M audience comprised of senior level government relations professionals and their friends.
The I2M Advisory Committee met in June and these are just a few of the topics we'll be covering out of our 27 workstorms!
I2M Innovation Salon – Our opening reception will include roundtables (with beverages and refreshments for a fun learning atmosphere) organized by topic. You’ll have the opportunity to participate in several roundtables and met your colleagues before the formal start of the conference.
Persuasive Presentation Skills – We're ratcheting this up from last year's workstorm! Participants will be videotaped and will receive real-time video critique from peers and yours truly.
PAC Disbursement Strategy – PAC board members are increasingly expressing concern and even outright disdain for PAC disbursement decisions. How do you keep everyone happy? Should you even try?
Social Media Metrics – Just because you're doing it, doesn't mean it's working. How to know what to measure and why.
Grassroots By the Numbers – The numbers don't lie. . . what kind of data should you be analyzing and what can you learn from it to improve your political involvement programs?
Generational Persuasion Strategies – Are there differences in how the generations are persuaded, or just differences in the outreach medium? Dr. Brad Sagarin will share the latest research on this vital topic.
Raising Your Relationship Intelligence Quotient – Researchers know that the most successful people in any profession have an extremely high ability to develop winning relationships. Find out how to authentically engage others for mutual benefit.
Internal Social Media Policies – How to create a social media engagement policy that provides autonomy and originality from staff and volunteers, yet protects you from embarrassing online moments.
Innovate to Motivate Town Hall - PAC Cynicism and Issue Fatigue Are Top Concerns
In June, we held our annual Washington, DC, Innovate to Motivate Grassroots and PAC Town Halls.
Because of my obsessive focus on results, I wanted to get a sense of how many new ideas people received from the Town Halls. The average? Seven, although one person did say that he got 27, that's right, 27 new ideas!
On a scale of 1 = poor, 7 = excellent, the Town Halls received a 6.5 rating thanks to the rigorous discussion and participant input. We also thank Brett Kappel at Arent Fox (www.arentfox.com) for hosting us, and his up to the minute update on the FEC's guidelines on PAC contributions via text messaging.
What was the most common concern? On the PAC side, there was much discussion on how to overcome even more cynicism about PAC's and politics, as well as how to engage new employees in the PAC. On the grassroots influence side, we hashed over the subject of issue fatigue. Read my take on the topic here in "Training for the Legislative Marathon."