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Will 2009 Be Your Break Out Year?
Surviving vs. Thriving for
Today’s Political Involvement Professionals
You’ve asked, and I’ve listened! The Innovate to Motivate conference is the leader on career acceleration topics for government relations professionals of all stripes: PAC professionals, grassroots leaders, and lobbyists. I’m now integrating those topics into my teleclass offerings. Just dial in from wherever you are – no suits, no travel, no parking required!
I’m going to tell it not like it is, but how it has to be if you want to get ahead in this new environment. The teleclasses will address the issues that are nagging government relations professionals right now: getting ahead, raising PAC money in a tough economy, and government relations metrics. And, I guarantee that you will be challenged and encouraged in a way that you will not likely experience in your workplace.
The Game Has Changed
It’s a different world, right? It’s not going to be enough to just “do a good job” and let your work speak for itself. It never has been, and it’s even more critical now that you know how to shine in these times.
We are in an environment that is challenging many political involvement professionals. They’ve been swimming in the good times and have never had to demonstrate ROI for their operations. They have been able to raise PAC money in relatively good times, and have found that the patriotic clichés don’t work like they used to. They are being asked to enumerate results like never before, and to attach hard numbers to their projects. Some are facing newly elected state legislators and members of Congress who are, at best, unfamiliar with their issues, and at worst, hostile.
Are you. . . . .
- Having a harder time raising PAC money now that a couple years (or months) ago?
- Thinking that if you keep your head down and do a good job, you’ll be safe from the organizational ax?
- Being asked to demonstrate ROI and/or quantify your results?
- Frustrated because you think you can’t measure your work performance?
If you answered “yes” to any of these questions, join me to rev up your success in 2009!
TeleClass Format
Here’s the deal:
Each class is $99 and includes access to an MP3 file. Clients of The Showalter Group, Inc., receive a special rate of $79. If you are a client, enter coupon code TSG-CL2008 in the shopping cart.
- Each class is one hour, with plenty of time for discussion & Q & A.
- You will get me live and unplugged. Shockingly, there may even be rants.
- Get your questions answered with dead-on advice by submitting them before each class.
- The TeleClasses will be recorded and made available as an MP3 file for downloading.
- Learning resources are included with each class.
And, again, I remind you that you will be challenged and encouraged in a way that you will not likely experience in your workplace.
To your success,
Amy
TeleClass Dates & Topics
ALL CLASSES WILL BE HELD AT 12:00 PM EST.
Tuesday, December 9, 2008, 12:00 pm, EST
Demonstrating Your Value By Demonstrating Excellence
- Are you viewed internally as a strategist?
- Does your function receive front or back-burner status?
- Do you find yourself begging for budget money every year?
- Is your function perceived as lacking relevance to your organization’s overall goals?
You’ll learn:
- The 3 reasons why government relations professionals do not receive the organizational respect they deserve
- How to stay on top management's radar through Amy's "Leadership Review" resource, which you will receive as a part of the class
- How you compare to other top government relations professionals through the Personal Excellence Inventory
- How to integrate the habits of personal and professional excellence into your work and personal lives
- How to think, behave and perform strategically
Over 85% of my long-term consulting clients have experienced an increase in financial and human resources, as well as an increase in senior management recognition. Learn why they get the respect they deserve, and how you can, too.
Clients of The Showalter Group, Inc., receive a special rate of $79. If you are a client, enter coupon code TSG-CL2008 in the shopping cart.
Tuesday, December 16, 2008, 12:00 pm EST
From Activity to Achievement: Next Level Metrics that Matter
It’s said that organizations measure what is valued. Government relations professionals that fail to measure their results are doomed to second-class organizational status. However, measurements such as counting the number of legislator contacts and PAC receipts are elementary and can actually de-value your organizational status.
I will reveal the myriad ways that you can measure your political involvement efforts that promote, not demote, your work. From formal, research-based techniques to informal monthly and weekly tactics, you will receive tools to immediately see (and sell) the results of your efforts.
I’ve created over 100 ways to measure your PAC, grassroots and lobbying projects. This teleclass includes a list of almost half of them that you can quickly implement.
Clients of The Showalter Group, Inc., receive a special rate of $79. If you are a client, enter coupon code TSG-CL2008 in the shopping cart.
Thursday, January 15, 2009, 12:00 pm EST
How to be a PAC Rainmaker in a Tough Economy: What Consistent Fundraisers Know (and do) That You Don’t
Is “a tough economy” the real reason your PAC receipts are down? While it’s true that the environment matters in PAC fundraising, I contend that this may be simply a new, convenient excuse PAC prospects are using to defer PAC participation. What is the real reason? Two factors: 1) a lack of emotional allegiance to your organization; and, 2) using the same fundraising tactics and expecting a different result.
In this teleclass, you’ll learn what you need to do on two levels: strategic messaging and new (counterintuitive) fundraising tactics. I’ll also share the PAC leadership secrets of consistent, stellar PAC fundraisers.
Clients of The Showalter Group, Inc., receive a special rate of $79. If you are a client, enter coupon code TSG-CL2008 in the shopping cart.
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