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“The Ten Most Common Grassroots, PAC and Lobbying Influence Mistakes – A Scientific Perspective”
As you know, the Showalter Group is the initiator and leader for the application of scientific influence principles to the government relations profession, including lobbying, grassroots, and PAC management. We have a new CD available to help start you on your scientific influence journey.
“You two really know your stuff! Kelton’s advice to think more about mind of the recipient when developing influential messages was helpful. I like coming at this topic from a psychological/human behavior approach versus a traditional grassroots approach, which can become myopic.”
Kristen Smith, NFIB
“The Ten Most Common Grassroots, PAC and Lobbying Influence
Mistakes – A Scientific Perspective”
Join Amy and Kelton Rhoads, Ph.D., for an overview of the ten most common government relations influence mistakes. In this 2 CD set, you'll learn the following:
- The persistent human bias that causes us to overlook a powerful tool of persuasion
- The importance of your audience’s current position, and how you can be certain to include this element in your persuasion campaign
- A discussion of “magic bullets,” those elusive one-time persuasive messages that are dramatically successful
- The role of personality (both yours and prospect’s) and successful persuasion
- The difference between old school and new school persuasion, and the importance of cognitive responses in your perspective audience
- Why the reliance on “push button” influence technology is mistaken while we, as influence agents, so desperately want to believe in their effectiveness
- The goal of evidence, reason and powerful arguments in changing (or not changing) the human mind
- The three types of influence agents and why one is superior than the others
- Why faulty segmentation (for surveys, focus groups, etc.) practices leads to a misunderstanding of your audience, and thus your ultimate influence messages and,
- How you should approach influence campaign planning and why most people don’t engage in this crucial step.
ORDER NOW!
A 2-CD Set packed with information you won't find anywhere else is only $107.00
Online discounts when ordering more than one
You can either order online using our secure server or print out and mail your order.
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