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“Counting Isn't Enough - How to Measure Your PAC Efforts” with Amy and Peter Kennerdell of The Kennerdell Group
Do you measure your PAC progress beyond receipts and percent participation? You should! Peter Kennerdell will tell you of many more ways to move your PAC forward with strategic measurement options.
"Being a PAC administrator, I enjoyed the interactive session with Peter. I think that brainstorming with others is a great way to not only improve your PAC but to meet others. "
Debbie PlummerPAC Administrator
Cinergy
In this CD, you'll learn:
- Common PAC fundraising and management measurements vs. smart measurements;
- Measurements that will move your PAC and your government affairs department forward;
- Measurements that will help you better understand your full potential as a member of the government affairs team; and,
- Bad and misleading PAC measurements.
“Peter, of course, is the ultimate expert on PACs. And Amy has the motivational enthusiasm to keep your grassroots efforts on track.”
Cathy TaylorPAC Administrator
The Timken Company
About Peter Kennerdell:
Peter Kennerdell is nationally recognized as a leading authority on political action committees and political involvement programs. Throughout his 25 years in public affairs, he has assisted hundreds of corporations and trade associations with all aspects of PAC establishment, management and fundraising. His work has earned him a solid reputation as a problem solver and innovator.
With his extensive background as a PAC fundraising strategist, he has authored two books on corporate PAC fundraising. He has written and spoken extensively about PAC fundraising, PAC management, grassroots lobbying, citizen involvement in politics, financial and non-financial support of candidates, techniques for gaining visibility with elected officials, campaign finance reform and federal election law. He is a frequent speaker to public affairs professionals, PAC managers, corporate executives, PAC solicitors, PAC boards, corporate employees and trade association staffs and members.
“You provided me with very helpful and innovative ways to energize my company's PAC.”
Nancy A. TaylorVice President, Public Affairs
Aetna
Peter is well known for his popular and highly rated public affairs training programs. Throughout his lengthy career in public affairs, he has conducted the nation’s leading conferences on PACs, grassroots mobilization, state and local government relations, national elections, campaign finance law, technology in public affairs and numerous other public affairs topics. He continues to conduct his highly rated daylong PAC fundraising training sessions and his national PAC and grassroots conference with his Innovate to Motivate® partners, Amy Showalter and Tony Kramer.
Peter is the former vice president of the Public Affairs Council and served for nearly 20 years on the board of the Washington Area State Relations Group (WASRG).
“The best piece of information I received was Amy’s tip on on “pushing back” when members want to 'undo' something that is effective in fundraising. I have never heard the issue addressed that way before. This time I understand the level of effectiveness it can have.”
Pat PullaraDirector of Public Affairs
Greater Northwest Indiana Association of REALTORS, Inc.
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A single CD packed with information you won't find anywhere else is only $67.00
Online discounts when ordering more than one
You can either order online using our secure server or print out and mail your order.
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