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“Grassroots Measurement - It's More Than You Think”
A recent survey among government relations professionals revealed that over 70% measure their grassroots by "response of calls to action" followed closely by "volume of activity generated." Measurement is more than these two common, yet somewhat ineffective, means of program evaluation.
Grassroots measurement and evaluation is one of the most common challenges in the government relations profession. Failure to measure, or measuring the wrong things, can reduce your and your function to second class organizational status.
In this CD, you'll learn:
- Why most grassroots professionals don't measure the right things;
- Why grassroots measurement is more than counting the number of responses to legislator contacts;
- How to improve typical grassroots measurement techniques to reveal the true value of grassroots efforts;
- Why measuring the right things is critical to your career development; and,
- Formal, research - based and and informal measurement tactics.
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A single CD packed with information you won't find anywhere else is only $67.00
Online discounts when ordering more than one
You can either order online using our secure server or print out and mail your order.
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