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"Why "Good Job" Isn't Good Enough - Amy's Rules for Recognizing Your Star Grassroots Volunteers and PAC Contributors"

CD

Grassroots and PAC management isn't an employee-supervisory relationship. Grassroots members and PAC contributors don't report to us, they are volunteers who should be consistently recognized for their contributions to our goals.

From this TeleClass CD, you'll learn:

  • What the social science says about whether rewards really motivate grassroots and PAC participation;
  • the difference between reward and recognition;
  • recognition strategies that help further your grassroots and PAC goals;
  • the 11 most common recognition mistakes;
  • find out why "strategic spontaneity" is so powerful in motivating your grassroots and PAC volunteers;
  • why recognition luncheons, plaques, and ceremonies don't motivate;
  • over 20 formal and informal recognition tactics that you can apply immediately.

Amy, the class was an eye opener for me.   I expected to hear that pins and ribbons and plaques were the way to go.   After the call, I was glad I hadn't spent time and money on that.  I also really enjoyed listening to the more seasoned veterans of grassroots lobbying talk about what they do.  The most important valuable thing, however, was the advance sheet asking me to write down my top PAC and grassroots goals.  Did I have any?  Nope.  But, I do now!  Many thanks."

Alicia Sells
Director, Legislative Affairs
Kentucky School Boards Association

"I really got a lot out of this TeleClass, especially the information on the importance of alter-casting. Thanks for the motivating seminar. I will use the ideas in my PAC fundraising and grassroots program. We have very aggressive goals for our PAC and grassroots programs this year and didn't have any fresh ideas on how to to get there until now."

Sandra Westerman
Vice President
St. Paul Chamber of Commerce

"Some of Amy's ideas sparked new ideas which I am excited to share with my colleagues. It was a great brainstorming session for me!  We will come up with a "strategic spontaneity" plan for the coming year."

Julie Snyder
Advocacy Coordinator
The Children's Hospital Denver

For nine years Amy directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). Amy’s ability to expand Nationwide’s grassroots network and PAC during the company’s first major downsizing was just one factor why, during her tenure, over 2,000 public affairs professionals across the country ranked Nationwide’s program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism). Read more about Amy

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A single CD packed with information you won't find anywhere else is only $67.00
Online discounts when ordering more than one
You can either order online using our secure server or print out and mail your order.

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