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Roll Call

American Society of Association Executives (ASAE)

The Hill


Cincinnati Business Courier

Business Courier

Grassroots Fundraising Journal

The Baltimore Sun

The Christian Science Monitor

California Society of Association Executives

Pennsylvania Society of Associative Executives

Associations Now

The Columbus Dispatch


Over 300 media outlets have featured Amy's insights. See below and also access Underdog Edge media content here

Position Papers

The use of articles contained on this site are the property of Amy Showalter and may not be reproduced, copied, edited, published, transmitted or uploaded in any way without express permission. For reprint information and to determine if royalties are required, please email Fran Wright at: fran@showaltergroup.com and put " TSG Article Permission" in the subject box.

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NEW! 11 Strategy Questions You Have to Answer Before You Build Your Grassroots & PAC Capacity
Amy's Axioms - The Government Relations Road to Perdition
Core Action Values for Grassroots Professionals
Communications with Congress: Myth vs. Reality
NEW! Do Generation Based Grassroots Communication Tactics Matter?
NEW! Does Fear Influence or Immobilize?
Failing Forward: How to Overcome Common PAC Management Errors and Grow Your PAC
From Resistance to Resources: How to Gain Internal Support, Status and Money for your Grassroots and PAC Programs
How to Avoid the Tripping Point and Maximize Your Advocate Hill and State House Visits
How to Increase Quality Participation at Your Annual Lobby Day
How One Corporation Integrates Grassroots Into Their Corporate Culture - A Case Study
How to Manage Your CEO's Expectations of Your Internal Grassroots Program
How to Manage the Employee/Member Expectations of a Grassroots Program
How to Manage the Middle Manager Expectations of Your Grassroots Program
How to Maximize Your Key Contact Training
How to Prevent Burnout of Your Most Valuable Advocates - Proprietary TSG Research Results
Motivating Grassroots Volunteers
New to Grassroots? Answers to the Ten Most Frequently Asked Questions
Special Action Steps for Maintaining Grassroots Momentum During Downsizing, Acquisitions, and Mergers
The Challenges of Properly Executing A Key Contact Program
The Checklist For Your Next Grassroots and/or PAC Change Initiative
The Science Behind Rewards and Recognition for PAC and Grassroots Members
Tips for Building Grassroots Activist Loyalty
Tips for Managing the Rogue Grassroots Activist
The Checklist for your next Grassroots and/or PAC Change Initiative
NEW! What Does it Take to Get Legislative Staff to Remember Your Information? How to Prevent "Senior Moments" Among Legislative Staff - Proprietary TSG Research Results
NEW! Why Things Fail

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We hope you enjoy Amy's grassroots articles. If you want to reprint or repost any of these articles, you must contact The Showalter Group, Inc. for permission to reprint, and see if there is a royalty required for reprint. If permission is granted, we request a hard copy of the publication in which the article appears. We request that you include Amy's bio at the end of the piece, along with contact information and preferably a photo. We will gladly supply a 5 x 7 black and white or color photo if you can use it.