new!    home    print    e-mail            

Assessments

Do You Have a Persuasive PAC?

Some organizations consider their PAC’s to be successful if people comply with a contribution request. Others value PAC persuasion - having PAC contributors who make the decision to join because they are convinced of the PAC’s value.

There are distinctions between persuasive PACs and “compliant” PACs. How does your PAC rate?

Take this quick assessment by indicating whether you do or do not practice the behaviors below.

Do You Have a Persuasive PAC? (answer Yes or No)

  • We use more than three recruiting techniques.
    • Yes No
  • We know, through formal research, the top three compelling messages that persuade our members/employees to contribute to the PAC.
    • Yes No
  • We know the top three reasons why people do not give to the PAC.
    • Yes No
  • At least 60% or more of our PAC recruitment takes place through peer-to-peer recruitment.
    • Yes No
  • We recruit for the PAC all year, rather than during one annual campaign each year.
    • Yes No
  • Our PAC Board represents all levels of employees/members.
    • Yes No
  • We adjust our PAC message by geographic region.
    • Yes No
  • We use no more than one patriotic quote in our PAC promotional materials, web site, etc.
    • Yes No
  • We have written criteria for candidate contributions.
    • Yes No
  • We have a recognition program for our top peer recruiters.
    • Yes No
  • I have experienced a trend of employees/members approaching me for information on joining the PAC.
    • Yes No