PRIME FIBS . . . . JUICY MORSELS
THAT ARE NOT WHAT THEY SEEM
PART
TWO
Do you ever wonder where certain "laws" of public affairs
management and strategy are initiated, and how they are accepted
into the mainstream thoughts and practices of paid professionals?
Do you ever question why we take advice from certain "experts?"
This article is part two in a series which will uncover some of
the more egregious pieces of advice we have heard from public affairs
"experts." Click
here to get the answers and read the complete article . . .If
you missed part one, click
here
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"Why did PhRMA
hire Amy Showalter? We were seeking to hold the PhRMA standard
of excellence high and believe that all PhRMA member company
grassroots representatives deserve the most effective grassroots
expert available. Personally, I enjoyed working with Amy so
much because her one-on-one grassroots coaching kept me focused
on my program goals. Amy's attention motivated me to fulfill
each goal and create long term strategic plans for the future
of PhRMA's Grassroots Program."
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- Michelle Mason
Director, Alliance Development
Pharmaceutical Research and Manufacturers of America
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THE 2001 ALL-SHOWALTER TEAM
It's that time of year again, to announce the 2001 All-Showalter
Team. The All-Showalter Team is comprised of government relations
who embody one or more necessary qualities of a grassroots avatar.
A few people in organizations appear twice, and there are "ties"
in certain categories. Click
here to read the complete article . . .
New Conference Opportunity for Senior Level
Grassroots, PAC and Government Affairs Professionals!
TSG is proud to be one of the primary Co-Hosts for the inaugural
Innovate to Motivate/National Conference for Political Involvement
Professionals, to be held in Orlando Jan. 31-Feb. 2, 2002.
A couple of the many program highlights include the unveiling of
the latest research on Congressional communications from Dr. Michael
Lord, as well as results from our original Fortune "Power 25"
research which reveals how the country's most powerful lobbying
groups find, keep and motivate their best grassroots advocates.
How is this conference different from other conferences for government
affairs professionals?
- The conference was designed with the input of over 40 top grassroots,
PAC and lobbying professionals.
- Our conference represents an advanced curriculum - we will focus
on results, not theory.
- "Quality control" - all of our speakers' presentations
have been screened for high content and previous speaking experience.
Many speakers submitted proposals to speak at this conference.
- Because we don't want your conference notes to stay in a file,
we are offering free post-conference coaching from our faculty
and Co-Hosts to continue your learning and development.
Click
here for a link to the conference brochure and registration form.
 Enhancing
the Communication Effectiveness Of Your Grassroots Advocates, Part
1
By Greg Coker
While political pundits across the country agree on little, most
predict the future of politics is grassroots. Gone are the days
when one or two lobbyists can carry the votes for any association,
corporation or cause. However, It's not uncommon to see a few lobbyists
at the Capitol standing around wondering why their individual influence
is not as powerful as it used to be. While personal relationships
are still very important, knowing the speaker, a committee chair
or floor leader will not guarantee your success. Read
the complete article, click here . . .
Are There Grassroots and PAC Opportunities
After 9-11?
As referenced in the last newsletter, there is great deal of energy
among Americans to do something for their country. The patriotic
fervor has resulted in people who are looking to channel their energy
in support of American ideals. In fact, my participation in various
clients' grassroots training workshops has shown a marked increase
in attendance and enthusiasm for these events.
What are grassroots and PAC professionals doing after 9-11 to increase
participation in grassroots and PAC programs? Click
here . . .
Recommended Reading
Founding Brothers - The Revolutionary Generation,
Joseph J. Ellis
Despite the fact that Joseph Ellis has been suspended from his
professorship at Mount Holyoke College due to lying about his service
in Vietnam, this book is a wonderful collection of interactions
between our nation's Founders.
He examines the lives of James Madison, Alexander Hamilton, Aaron
Burr, George Washington, John Adams, Benjamin Franklin, and Thomas
Jefferson. Ellis demonstrates that the Founding Brothers were antagonists
at times, as well as brothers with a history- changing vision. He
also dissects their exclusion of the slavery question, which was
a result of their obsession with seeing the Revolution come to fruition.
Founding Brothers gives us a perspective on the interpersonal forces
that changed history, and teaches us some lessons about group behavior
and organizational dynamics.
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About The Showalter Group, Inc.
The Showalter Group works with associations and corporations that
want to increase their grassroots and PAC productivity. We provide
highly customized solutions via grassroots consultation, public
affairs staff and volunteer training, coaching for public affairs
staff, keynote presentations, and grassroots project management.
To book Amy Showalter to speak at your next meeting, or to inquire
about our grassroots or PAC consulting services or other products,
contact us at:
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